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Journalism, Media, and Technology Trends and Predictions

Trends and Predictions 2026

Overview

What are the main trends driving the news industry forward in the near term and what opportunities exist on the horizon? This is the question at the heart of our annual Journalism, media, and technology trends and predictions report, authored by our Senior Research Associate Nic Newman. 

The report is based on a wide-ranging survey of 280 news leaders in 51 countries and explores the latest developments in journalism and the priorities for the year ahead. | Read the latest report

Publishers fear search traffic will fall by 43% in the next three years

Google search traffic has already gone down by 33% globally and traffic from Google Discover, by 21%. | Learn more

They will double down on AI but impacts so far are limited

Most of them (67%) said they have not saved any jobs so far as a result of AI efficiencies. Sixteen percent said they have slightly reduced staff numbers and 9% have added new roles and costs. | Learn more

They are concerned about news creators

Most of them (76%) will be trying to get their staff to behave more like creators this year. Others will be creating creator studios or partnering with these actors. | Learn more

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Previous reports: 2025 | 2024 | 202320222021 | 2020 | 2019 | 2018 | 2017 | 2016 
Supporter

The report is published by the Reuters Institute for the Study of Journalism with the support of the Google News Initiative.

Trust in News Project

Trust in News Project

Overview

The Trust in News Project looks at trust in digital news in Brazil, India, the United Kingdom, and the United States, markets which account for more than one billion internet users and a wide range of media systems and contexts.

The project involves qualitative and quantitative research, and ongoing engagement with journalists and other stakeholders. Its goal is to understand what drives trust for audiences in different contexts, and to identify evidence-based recommendations for publishers and platforms. | Read latest report

Join our free newsletter on the future of journalism

In every email we send you'll find original reporting, evidence-based insights, online seminars and readings curated from 100s of sources - all in 5 minutes.

  • Twice a week
  • More than 20,000 people receive it
  • Unsubscribe any time

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Supporter

The Facebook Journalism Project has provided a £3.3m donation ($4m) to fund the Trust in News Project over the next three years. The research grant was announced in early 2020.

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