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Trends and Predictions 2025

Overview

What are the main trends driving the news industry forward in the near term and what opportunities exist on the horizon? This is the question at the heart of our annual Journalism, media, and technology trends and predictions report, authored by Nic Newman and Federica Cherubini.

The report is based on a wide-ranging survey of 326 news leaders in 51 countries and explores the latest developments in journalism and the priorities for the year ahead. | Read the latest report

Publishers fear a sharp decline in search traffic

Up to 74% of our sample worry about declining traffic from search as AI overviews are implemented across search engines. | Learn more

They will double down on Gen AI

Up to 87% of the managers surveyed say generative AI is already transforming their newsrooms in substantive ways. | Learn more

They are ambivalent about digital platforms

They remain conflicted about their relationship with platforms. But up to 36% of those surveyed expect licensing income from tech. | Learn more

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Previous reports: 2024 | 202320222021 | 2020 | 2019 | 2018 | 2017 | 2016 
Supporter

The report is published by the Reuters Institute for the Study of Journalism with the support of the Google News Initiative.