Overview
What are the main trends driving the news industry forward in the near term and what opportunities exist on the horizon? This is the question at the heart of our annual Journalism, media, and technology trends and predictions report, authored by our Senior Research Associate Nic Newman.
The report is based on a wide-ranging survey of 280 news leaders in 51 countries and explores the latest developments in journalism and the priorities for the year ahead. | Read the latest report
Publishers fear search traffic will fall by 43% in the next three years
Google search traffic has already gone down by 33% globally and traffic from Google Discover, by 21%. | Learn more
They will double down on AI but impacts so far are limited
Most of them (67%) said they have not saved any jobs so far as a result of AI efficiencies. Sixteen percent said they have slightly reduced staff numbers and 9% have added new roles and costs. | Learn more
They are concerned about news creators
Most of them (76%) will be trying to get their staff to behave more like creators this year. Others will be creating creator studios or partnering with these actors. | Learn more
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The report is published by the Reuters Institute for the Study of Journalism with the support of the Google News Initiative.
