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Trends and Predictions 2024

Overview

What are the main trends driving the news industry forward in the near term and what opportunities exist on the horizon? This is the question at the heart of our annual Journalism, media, and technology trends and predictions report, authored by our Senior Research Associate Nic Newman.

The report is based on a wide-ranging survey of 314 news leaders in 56 countries and explores the latest developments in journalism and the priorities for the year ahead. | Read the latest report

Publishers fear a sharp decline in social traffic

Up to 63% of our sample worry about declining traffic from X and Facebook. 77% say they will work harder on building direct links. | Learn more

They are sceptic about AI deals

Up to 48% felt that there would be very little money for any publisher and a third (35%) believed that most of the money would go to big publishers. | Learn more

Less than half are confident about 2024

Only half (47%) of our sample of editors, CEOs and digital executives say they are confident about the prospects for journalism in the year ahead. | Learn more

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Previous reports: 202320222021 | 2020 | 2019 | 2018 | 2017 | 2016 
Supporter

The report is published by the Reuters Institute for the Study of Journalism with the support of the Google News Initiative.