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Trust in News Project


The Trust in News Project looks at trust in digital news in Brazil, India, the United Kingdom, and the United States, markets which account for more than one billion internet users and a wide range of media systems and contexts.

The project involves qualitative and quantitative research, and ongoing engagement with journalists and other stakeholders. Its goal is to understand what drives trust for audiences in different contexts, and to identify evidence-based recommendations for publishers and platforms. | Read latest report

Previous reports

Who doesn't trust the news?

The least trusting tend to be older, less educated and less interested in politics. | Read the report

What news audiences think about trust in news

Trust often revolves around impressions of brand identities. | Read the report

How publishers navigate it

Here's how journalists navigate trade-offs around trust in news. | Read the report

What we know about trust in news 

Here's what we think we know about trust in news and what we don't know yet. | Read the report


The Facebook Journalism Project has provided a £3.3m donation ($4m) to fund the Trust in News Project over the next three years. The research grant was announced in early 2020.