Overview
The Trust in News Project looks at trust in digital news in Brazil, India, the United Kingdom, and the United States, markets which account for more than one billion internet users and a wide range of media systems and contexts.
The project involves qualitative and quantitative research, and ongoing engagement with journalists and other stakeholders. Its goal is to understand what drives trust for audiences in different contexts, and to identify evidence-based recommendations for publishers and platforms. | Read latest report
Previous reports
News for the powerful and privileged
How underrepresentation undermine trust. | Read the report
The trust gap
Why news on platforms is viewed more sceptically. | Read the report
Snap judgements
How untrusting audiences navigate news on platforms. | Read the report
Who doesn't trust the news?
A look at this segment. | Read the report
What audiences think about trust
Trust revolves around brand identities. | Read the report
How publishers navigate it
it's all about trade-offs. | Read the report
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The Facebook Journalism Project has provided a £3.3m donation ($4m) to fund the Trust in News Project over the next three years. The research grant was announced in early 2020.
