The Trust in News Project looks at trust in digital news in Brazil, India, the United Kingdom, and the United States, markets which account for more than one billion internet users and a wide range of media systems and contexts.
The project involves qualitative and quantitative research, and ongoing engagement with journalists and other stakeholders. Its goal is to understand what drives trust for audiences in different contexts, and to identify evidence-based recommendations for publishers and platforms. | Read latest report
Explore our latest report about trust in news
In this final report we look at we look at what news organisations could do to respond to declining trust and the varying ways in which different groups in these countries think about these strategies.
How underrepresentation undermine trust. | Read the report
Why news on platforms is viewed more sceptically. | Read the report
How untrusting audiences navigate news on platforms. | Read the report
A look at this segment. | Read the report
Trust revolves around brand identities. | Read the report
it's all about trade-offs. | Read the report
The Facebook Journalism Project has provided a £3.3m donation ($4m) to fund the Trust in News Project over the next three years. The research grant was announced in early 2020.