The Trust in News Project looks at trust in digital news in Brazil, India, the United Kingdom, and the United States, markets which account for more than one billion internet users and a wide range of media systems and contexts.
The project involves qualitative and quantitative research, and ongoing engagement with journalists and other stakeholders. Its goal is to understand what drives trust for audiences in different contexts, and to identify evidence-based recommendations for publishers and platforms. | Read latest report
Explore our latest report about trust in news
This piece of research, based on conversations with journalists and managers, explains how news organisations navigate trade-offs around trust in news.
Our survey data finds that the least trusting towards news tend to be older, less educated and less interested in politics. | Read the report
We find that trust often revolves around ill-defined impressions of brand identities and is rarely rooted in reporting practices. | Read the report
This report looks at what we think we know about trust in news and what we don't know yet. | Read the report
The Facebook Journalism Project has provided a £3.3m donation ($4m) to fund the Trust in News Project over the next three years. The research grant was announced in early 2020.