The Trust in News Project looks at trust in digital news in Brazil, India, the United Kingdom, and the United States, markets which account for more than one billion internet users and a wide range of media systems and contexts.
The project involves qualitative and quantitative research, and ongoing engagement with journalists and other stakeholders. Its goal is to understand what drives trust for audiences in different contexts, and to identify evidence-based recommendations for publishers and platforms. | Read latest report
Explore our latest report about trust in news
In this report we look at how untrusting news audiences make sense of the news they encounter while using social media, messaging apps or search engines.
The least trusting tend to be older, less educated and less interested in politics. | Read the report
Trust often revolves around impressions of brand identities. | Read the report
Here's how journalists navigate trade-offs around trust in news. | Read the report
Here's what we think we know about trust in news and what we don't know yet. | Read the report
The Facebook Journalism Project has provided a £3.3m donation ($4m) to fund the Trust in News Project over the next three years. The research grant was announced in early 2020.