Going Digital. A Roadmap for Organisational Transformation
“Legacy media need to put as much emphasis on transforming their organisations as they do transforming their content” – this is the premise underlying ‘Going Digital. A Roadmap for Organisational Transformation’, a new research report by Lucy Kueng, Google Digital News Senior Research Fellow at the Reuters Institute.
How are media firms approaching the challenges of increasing agility, merging the cultures of journalism and tech, and handling the ceaseless stream of ‘shiny new things’, ranging from AR to Alexa? When should they learn from Silicon Valley, and when should they turn away?
Through deep research at companies including The Washington Post, Axel Springer, Schibsted, Vox, the Financial Times, The New York Times, The Economist, Le Monde, El Pais, Dagens Nyheter and The Guardian, this report identifies best practice in organisational transformation. Combining themes such as agility, strategy, culture management, the integration of tech and leadership, it presents a roadmap for change in the face of digital disruption.