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Lucy Kueng

Professor Lucy Kueng

Senior Research Associate

Professor Lucy Kueng is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization. She is Senior Visiting Research Associate at the Reuters Institute, Oxford University and Non-Executive Board Member of the NZZ Media Group and formerly of Swiss PSM broadcaster SRG and VIZRT, the media tech provider.

Lucy advises leading companies worldwide industry on digital transformation strategy and implementation. She has held professorships at the University of Oslo, the Institute for Media and Entertainment New York (IESE) and the University of Jönköping. She keynotes frequently at international conferences and is the author of numerous books including Hearts and Minds: Harnessing Leadership, Culture and Talent to Really Go Digital, Going DigitalInnovators in Digital NewsStrategic Management in the Media, and Inside the BBC and CNN.

She holds a PhD and Habilitation from the University of St Gallen and an MBA from City Business School/Ashridge. In 2020 she received an Honorary PhD in Media Economics from the University of Neuchatel, and in 2017 she was awarded the European Media Management Award for Excellent in Media Management Scholarship and Practice.