Norway

We discuss the important role of podcasts in the news ecosystem, why people like them, which ones they listen to and where, and the incentives for publishers

From practical applications of AI to an experiment with AI agents for article writing, here are some takeaways from the discussions this week in Copenhagen.

"Publishers definitely need to look at a broad range of strategies to get people to subscribe, not just relying on trials or discounts," says Craig Robertson in this podcast episode

On views, the Norwegian Broadcasting Corporation’s dedicated climate coverage now consistently receives more views than the rest of the newsroom’s coverage, head climate editors say.

Preliminary data suggests that younger audiences are more likely to click on these summaries and that readers who click on them spend more time with a piece. 

Experts from Norway, Georgia and Ghana discuss the limitations of this technology. Will AI platforms improve things in the years to come?