Sweden

“These are terrific tools, but they are tools to assist journalism, and doing human-based journalism has never been more important”, says Olle Zachrison.

A pioneer in applying this technology to newsrooms, she says the industry will benefit from sharing knowledge as adoption becomes more widespread.

"Publishers definitely need to look at a broad range of strategies to get people to subscribe, not just relying on trials or discounts," says Craig Robertson in this podcast episode

From a newsroom assistant to a tool to create formats for young audiences, here are some of the initiatives presented this week in Copenhagen.

As subscriptions become more common, news publishers for Sweden, Spain and South Africa are creating more inclusive schemes.

In this episode of our Future of Journalism podcast we look at premium news strategies, focusing on the value of lifestyle news and the role of gender