"Much of the public demonstrably want things from news media and journalism that many news media and journalists would like to offer them," says Rasmus Nielsen in this podcast episode

A pioneer in applying this technology to newsrooms, she says the industry will benefit from sharing knowledge as adoption becomes more widespread.

"If you are a TV or broadcast outlet, this is pretty existential actually," says Nic Newman in this podcast episode

"Publishers definitely need to look at a broad range of strategies to get people to subscribe, not just relying on trials or discounts," says Craig Robertson in this podcast episode

On views, the Norwegian Broadcasting Corporation’s dedicated climate coverage now consistently receives more views than the rest of the newsroom’s coverage, head climate editors say.

"In almost all cases, it's these understanding and knowledge-based needs that are most important," says Richard Fletcher in this podcast episode.