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The role of news media knowledge for how people use social media for news in five countries

Passengers wearing face masks travel on the Central line tube, amid the spread of the coronavirus disease (COVID-19) in London, Britain June 15, 2020. REUTERS/Hannah McKay

Passengers wearing face masks travel on the London subway. REUTERS/Hannah McKay

In this piece

Published in New Media & Society

This paper explores the role of news media knowledge in the ways people use social media for news in Spain, Sweden, Germany, the UK and the US. 

Abstract: Concern over misinformation on social media has amplified calls to improve the public’s knowledge about how news is produced, distributed and financed. This study investigates the relationship between people’s news media knowledge and the ways in which they use social media for news using online survey data in five countries: the United Kingdom, United States, Germany, Spain and Sweden (N = 10,595). We find that people with higher news media knowledge are more likely to include social media in their news repertoire – but not as their main or only source of news. Second, we find that news media knowledge is positively associated with paying attention to source and editorial cues. When it comes to different social endorsement cues, news media knowledge is positively associated with paying attention to the person who shared the news, but negatively associated with paying attention to the number of likes, comments and shares.

Meet the authors

Dr Anne Schulz

Anne Schulz is a Research Associate at the Reuters Institute for the Study of Journalism. She works on the Digital News Project and is a researcher on the Digital News Report. She uses survey data to study news consumption across countries.... Read more about Dr Anne Schulz

Dr Richard Fletcher

Richard Fletcher is our Director of Research. He is primarily interested in global trends in digital news consumption, comparative media research, the use of social media by journalists and news organizations, and more broadly, the relationship between... Read more about Dr Richard Fletcher

Prof. Rasmus Kleis Nielsen

Rasmus Kleis Nielsen is a Professor at the Department of Communication of the University of Copenhagen and a Senior Research Associate at the Reuters Institute for the Study of Journalism. Before leaving Oxford in 2024, he worked at the Institute,... Read more about Prof. Rasmus Kleis Nielsen