Federica Cherubini is Director of Leadership Development at the Reuters Institute for the Study of Journalism. She hosts our open-admission programs and invitation-only forums in Oxford and is leading on expanding our leadership development activities, working closely with the rest of the senior management team to ensure our offers are on mission, deliver value for the growing number of participants, and are financially sustainable for the institute.
Federica is an expert in newsroom operations and organisational change, with ten years experience spanning major publishers, research institutes and editorial networks around the world.
Before joining the Reuters Institute, she was Engagement Manager at Hearken, an audience consulting company that helps newsrooms better listen to and engage with their stakeholders in order to build sustainability. Federica specialises in devising and implementing new and improved ways of working, bridging people, disciplines, departments, projects and cultures.
Prior to joining Hearken she was Audience Projects Editor at Condé Nast International, working on audience growth, best practice and knowledge sharing. She is an expert on newsletter strategies and editorial initiatives that drive audience loyalty. She is a coach with the Membership Puzzle Project.
Federica is a director at Hacks/Hackers London, a community of 4,000+ members at the intersection of journalism and technology who meet to discuss and rethink the future of news. She is returning to the Reuters Institute, where she previously worked as a researcher on the Digital News Project team, publishing reports on editorial analytics, online video strategies and fact checking in Europe. She participated in the Online News Association's 2018 Women’s Leadership Accelerator and is a mentor with the Digital Women Leaders initiative.