Audience Engagement

“Open communication channels, but do your own research too,” says Holden Foreman, the first accessibility engineer at the Washington Post. 

Co-founder Daniela McArena explains how Ac2ality’s four-people team creates engaging news videos and how it makes money from them. 

From news avoidance to audience trust and newsroom diversity, our researchers have covered key issues in the past 12 months. 

"We try to understand how people consume information and what that means," says Head of Audience Valentina Park.   

A summary of our event at BBC Academy Fusion featuring Kevin Ponniah, Sophia Smith Galer, Valentina Park and Nadine Forshaw. 

“We have a politics that speaks to itself and newspapers that speak to  themselves even more,” says editor-in-chief Francesco Zaffarano.