Innovators in Digital News
News organisations are struggling with technology transitions and fearful for their future. Yet a cadre of news organisations – some new, some old - has emerged who are succeeding with digital news. Why are Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are established news organisations letting experienced journalists go but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others?
This book looks at several key players in the digital news industry and draws on extensive first-hand research inside the organisations. It explores how international media organisations - including The Guardian, The New York Times, Quartz, BuzzFeed and Vice - approach digital news. How do they operate? How do they innovate? What strategies have they adopted and why? Which structures, skills and attitudes are necessary to make digital journalism succeed? How are they financing their operations?
Lucy Küng identifies and discusses the common elements that underlie these organisations’ success with digital news.
While far from a universal prescription for dealing with the turmoil in the media industry, this book provides valuable pointers for how all players, legacy and clean sheet, can seize the growth potential that digital markets present.