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Are Journalists Today’s Coal Miners? The Struggle for Talent and Diversity in Modern Newsrooms – A Study on Journalists in Germany, Sweden, and the United Kingdom

As the news industry undergoes rapid change, newsrooms are confronted with continuously evolving challenges of the digital era. The role of media in society is changing; the legitimacy of traditional news organisations is being questioned. Journalists have lost their status as news’s exclusive gatekeepers while the economic base of many newspapers is eroding. Journalists must reach out to audiences that are becoming more and more diverse while newsrooms must be made attractive to a young and diverse talent pool who will have to be convinced that the news business still has a bright future. In the wake of Brexit, the 2016 US presidential election, the migration crisis, #MeToo and a range of other events, the news industry seems to have finally woken up to the lack of diversity within their ranks and how this lack affects their position in society and their ability to represent societies fairly and accurately.

Meet the authors

Dr Alexandra Borchardt

Alexandra Borchardt is a Senior Research Associate of the Reuters Institute for the Study of Journalism at the University of Oxford. From 2017 to 2019, she was Director of Leadership Development at the institute, responsible for a series of professional... Read more about Dr Alexandra Borchardt

Dr Felix Simon

Felix M. Simon is a communication researcher and Research Fellow in AI and Digital News at the Reuters Institute for the Study of Journalism. Before joining us, he was a doctoral student at the Oxford Internet Institute (OII).   He was... Read more about Dr Felix Simon