The Reuters Institute is adding three countries to its annual survey on AI and the future of news

The Reuters Institute is adding Australia, Finland and Norway to its annual survey on AI and the future of news. The Institute’s third report on this subject will include these new countries, as well as the six markets we’ve been tracking in the past two years: Argentina, Denmark, France, Japan, the United Kingdom, and the United States. 

This year’s survey will be conducted in June and will include insights on how people are using generative AI, whether or not they trust it, and what they think of journalists using AI in the newsroom. The report based on it will be published in October 2026.

The inclusion of these countries will be sponsored by three partners: the News and Media Research Centre at the University of Canberra is funding Australia, the Helsingin Sanomat Foundation is backing Finland, and the Fritt Ord Foundation is supporting Norway. Denmark will once more be funded by The National Center for AI in Society.

AI is central to the Reuters Institute’s mission to explore the future of journalism worldwide. Since 2016, the Institute has worked with journalists and editors and technologists to better understand what the development of AI might mean for the future of news. and published several pieces of academic research and dozens of pieces of original reporting on the impact of AI on various aspects of journalism.  

In response to the announcement, Mitali Mukherjee, Director of the Reuters Institute, said: “We are grateful to our partners for their support in building greater understanding around Generative AI and the news in the countries they work in. Our research helps journalists, scholars and media executives better understand audiences and their needs in a time of rapidly evolving technology.”