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Journalist Fellows' Papers
News Media Practice of Journalism

Should journalists campaign on climate change?

Paper by Journalist Fellow

In this Journalist Fellow paper, Ingerid Salvesen asks whether the media should campaign against climate change and can this be done in a way that engages readers and retains public trust. She looks at the relative success of the Guardian's Keep it in the ground campaign, and examines the impact it had on the title's reporting and its relationship with readers.