Factsheets

Online Audience Engagement with Legacy and Digital-Born News Media in the 2019 Indian Elections

DOI: 10.60625/risj-nytf-e224

In this factsheet, we study online audience engagement with legacy and digital-born news media across social media platforms (Facebook and Twitter) and the open web during the 2019 Indian General Election on the basis of data collected between 11 April and 19 May. We analyse cross-platform online audience engagement with a sample of 101 major Indian news media during an election in which more than five thousand candidates ran for the 543 available seats in the Lok Sabha, the lower house of the Indian parliament, and nine hundred million eligible voters were called to the polls in the largest democratic election in the world.

Published by the Reuters Institute for the Study of Journalism.

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This report can be reproduced under the Creative Commons licence CC BY.  For more information please go to this link.

More on:

Platforms and social media
Local News
Journalism and elections
Polarisation
Audience Engagement
India
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Meet the authors

Dr Sílvia Majó-Vázquez

Sílvia Majó-Vázquez is Assistant Professor at Vrije Universiteit Amsterdam. She is a Research Associate at the institute and was formerly a Postdoctoral Research Fellow. Her research areas include news audience behavior, digital news structure... Read more about Dr Sílvia Majó-Vázquez

Subhayan Mukerjee

Read more about Subhayan Mukerjee

Taberez Ahmed Neyazi

Read more about Taberez Ahmed Neyazi

Prof. Rasmus Kleis Nielsen

Rasmus Kleis Nielsen is a Professor at the Department of Communication of the University of Copenhagen and a Senior Research Associate at the Reuters Institute for the Study of Journalism. Before leaving Oxford in 2024, he worked at the Institute,... Read more about Prof. Rasmus Kleis Nielsen

Authors

Dr Sílvia Majó-Vázquez

Research Associate

Subhayan Mukerjee

Research Fellow, University of Pennsylvania

Taberez Ahmed Neyazi

Assistant Professor of New Media and Political Communication, National University of Singapore

Prof. Rasmus Kleis Nielsen

Senior Research Associate