Skip to main content

Digital Journalism Start-Ups in India

DOI: 10.60625/risj-3gb7-rs13

In this report, we analyse six examples of digital journalism start-ups developing new editorial priorities, distribution strategies, and funding models for an increasingly digital Indian media environment.

The start-ups we examine here are examples of how Indian journalists, technologists, and entrepreneurs are working to develop different content-based (the Quint, Scroll), aggregation-based (InShorts, DailyHunt), or non-profit (The Wire, Khabar Lahariya) models for doing journalism fit for a digital India.

Based on interviews with people involved in these starts-ups, and with others working in and around digital journalism in India, as well as material from news coverage, academic research, and industry publications, we show that – (1) the rapid growth in internet use and digital advertising has been accompanied by a large number of new start-ups, (2) they are developing distinct content and mobile-first and social-first approaches to distribution, and (3) facing strong competition from both legacy media and large international technology companies when it comes to building a sustainable business.


Published by the Reuters Institute for the Study of Journalism.

CC BY licence logo

This report can be reproduced under the Creative Commons licence CC BY.  For more information please go to this link.