In this piece

“It’s a battle you are never going to win”: Perspectives from journalists in four countries on how digital media platforms undermine trust in news

Journalists at the newsroom of 'Folha de S. Paulo' newspaper. REUTERS/Nacho Doce

Journalists at the newsroom of 'Folha de S. Paulo' newspaper. REUTERS/Nacho Doce

In this piece

Published in Journalism Studies

Abstract: The growing prominence of platforms in news consumption has raised scholarly concerns about potential impacts on trust in news, which has declined in many countries. However, less is known about how journalists themselves perceive this relationship, which matters for understanding how they use these technologies. In this paper, we draw on 85 interviews with news workers from four countries in both the Global North and South to examine journalists’ narratives—as metajournalistic discourse—about how platforms impact trust in news. We find that practitioners across all environments express mostly critical ideas about platforms vis-à-vis trust on two different levels. First, they describ platforms as disruptive to journalistic practices in ways that strain traditional norms on which trust is based. Second, they discuss platforms as altering the contexts in which journalistic texts and discourses about journalism circulate, weakening the profession’s authority. Despite these reservations, most continue relying on platforms to reach audiences, highlighting the complex choices they must make in an increasingly platform-dominated media environment. As discourses connecting journalistic practice and meaning, these narratives speak to tensions within journalism as a profession around appropriate norms and practices, and challenges to the profession’s claims to authority.

Meet the authors

Dr Amy Ross Arguedas

Amy Ross Arguedas is a Postdoctoral Researcher Fellow at the Reuters Institute for the Study of Journalism. She works on the Trust in News Project. Amy completed her M.A. and Ph.D. in the Media, Technology, and Society program in the Department of... Read more about Dr Amy Ross Arguedas

Dr Sumitra Badrinathan

Dr Sumitra Badrinathan is a former Postdoctoral Research Fellow fellow at the Reuters Institute for the Study of Journalism. She earned her Ph.D. at the University of Pennsylvania. Her research interests include studying misinformation, media effects and... Read more about Dr Sumitra Badrinathan

Dr Camila Mont'Alverne

Camila Mont'Alverne holds a PhD in Political Science from the Federal University of Paraná, Brazil, where she was a researcher at the Research Group on Media, Politics, and Technology (PONTE/UFPR). During her PhD course, Ms Mont'Alverne was a Visiting... Read more about Dr Camila Mont'Alverne

Dr Benjamin Toff

Dr Benjamin Toff is a Research Associate at the Reuters Institute and previously led the Trust in News Project. He is an assistant professor at the Hubbard School of Journalism & Mass Communication at the University of Minnesota. He... Read more about Dr Benjamin Toff

Dr Richard Fletcher

Richard Fletcher is our Director of Research. He is primarily interested in global trends in digital news consumption, comparative media research, the use of social media by journalists and news organizations, and more broadly, the relationship between... Read more about Dr Richard Fletcher

Prof. Rasmus Kleis Nielsen

Rasmus Kleis Nielsen is a Professor at the Department of Communication of the University of Copenhagen and a Senior Research Associate at the Reuters Institute for the Study of Journalism. Before leaving Oxford in 2024, he worked at the Institute,... Read more about Prof. Rasmus Kleis Nielsen