Olalla Novoa

Olalla Novoa Ojea is a journalist and product manager. She began her career in the United States, where she enjoyed a scholarship from the Fulbright Commission. There she worked on television as a Wall Street correspondent and was later an editions coordinator for the Wall Street Journal.

Back in Spain, she led the breaking news and special report teams on the website of the Spanish newspaper El Mundo, where she also was in charge of digital innovation. Afterwards, she focused on developing digital products and content for large companies in the consulting firm Prodigioso Volcán, specialising in new voice products. Now, she is responsible for the Voice and Smart Speakers area at PRISA Media, where she also works on AI related projects.