How do young people get their news? And how can news publishers, and especially public service media, reach this elusive audience? These are the questions at the heart of this joint webinar hosted by the European Broadcasting Union. After a short introduction by Florence Hartmann from the EBU, the event will explore issues such as news avoidance, weaker connections with mainstream media, and the rise of influencers with the help of new qualitative and quantitative research from the Reuters Institute. 

Audience Q&A to follow.

Open to all.

Speakers

• Kirsten A. Eddy, Research Fellow, Reuters Institute. Kirsten studies the interplay of journalism, politics, and digital media, with a focus on moral and civic media and political discourse. Kirsten is the author of a chapter on the attitudes and behaviours of young audiences that is part of this year’s Digital News Report, which she will present during the webinar. You can access the chapter here.
• Konrad Collao, Founder, Craft Research Agency. Craft specialises in using audience research to help media, technology and entertainment clients across the globe anticipate and respond to change. Konrad is the author of a recent report commissioned by the Reuters Institute and based on qualitative interviews with 72 young people in the UK, the US and Brazil. This report will be the focus of his presentation during the webinar.