Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School. He has expertise in customer-focused strategy and execution, marketing leadership, brands, advertising, media, and broadcasting policy. He is the former chairman of Which?, the UK’s leading consumer organisation, and has held visiting posts in media and communication at the London School of Economics.

He was a Visiting Fellow at the Reuters Institute from 2011 to 2014 where he published two reports with Professor Robert Picard on The Economics of Television in a Digital World and What if There Were No BBC Television? The Net Impact On UK Viewers.

His book The War Against the BBC, co-authored by Peter York, is published on 26 November 2020.

Part of our Global Journalism Seminar Series.

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