How including the missing perspectives of women of all colours in news can revitalise the news industry
Luba Kassova and Richard Addy are co-founders and directors of the international audience strategy consultancy AKAS (Addy Kassova Audience Strategy Ltd). They will speak about their newly released report, From Outrage to Opportunity: How to Include the Missing Perspectives of Women of All Colors in News Leadership and Coverage.
Luba will be examining the barriers that women face and the solutions that can unlock progress in the areas of news leadership, news coverage and audiences. Richard Addy will present the business case for gender equity in news which he authored in the report.
This third report in an independent series commissioned by the Bill & Melinda Gates Foundation, is a solutions-focused examination of the harsh inequalities facing women of all colours in India, Kenya, Nigeria, South Africa, the U.S. and the UK.
Watch Luba's previous talk at the Reuters Institute.