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Leading Newsroom Change

Reuters Institute: Oxford Perspectives
The Reuters Institute's Media Leadership Programme includes Oxford Perspectives: A two-day workshop aimed at senior editorial staff and media managers, held in Oxford.

We are pleased to announce Leading Newsroom Change, a new course in the Oxford Perspectives series. This will be held at the Reuters Institute for the Study of Journalism in November, 7,8,9, 2018.

Leading Newsroom Change is a two-day seminar, comprising discussions and workshops with media industry experts who specialise in business models, organisational transformation, audience development, and the latest approaches to storytelling, including virtual reality and 360 videos.

The course aims to apply the latest media research to the newsroom, replacing buzzwords and groupthink with relevant evidence-based input on current challenges and opportunities faced by news organisations, including:

  • Key digital transformation considerations for news media
  • Innovations in audience engagement
  • Cultural change in news organisations
  • Artificial intelligence in the newsroom
  • The misinformation debate
  • How audiences access news online

The project is led by Alexandra Borchardt, Director of Leadership Programmes, who joined the Institute in 2017 from Sueddeutsche Zeitung.

Reuters Institute directors, associates and experienced practitioners will lead discussions on the most recent media research, tools and innovations, and how they can be applied in the newsroom. Guest speakers include Tom Standage, deputy editor of The Economist and Alan Rusbridger, former editor-in-chief of the Guardian.  

The course is designed to enable participants to develop strategies for their own organisations, to share experiences and expand their professional networks, inspired by the international yet intimate Oxford environment.

Cost: £2,500 per participant, includes two days of workshops, presentations and discussions, two dinners in Oxford Colleges and two lunches. Accommodation and travel are not included.

What previous attendees say about Oxford Perspectives:

“It was very informative of the experience we are going through and I will take away lessons on how other publishers are dealing with it.” - Keith Poole, Head of Digital, The Sun, London.

“Lucy Kueng – so insightful. Alan Rusbridger – brilliant thoughts. Rasmus Nielsen – very helpful to understand the problem.” - Bastian Obermayer, Head of Investigative Team, Sueddeutsche Zeitung, Munich.

“A lot of arguments for my discussions at home.” - Wolfgang Vichtl, Head of BR24, Munich.

“I love the interaction aspect. It makes it easier to discuss when the situation is non-competitive. This was a very supportive and accomplished group all of whom had value to add. Keep the quality high!” - Jo Morrell, Managing Editor, The Telegraph, London.

“It was a great inspiration and gave me new arguments for discussion” - Adrian Zaugg, Head of Corporate Strategy at Swiss Broadcasting Corporation.

“The session on data and metrics really changed my opinion on the subject” - Andrea Kister, Head of News, BR (Bavarian Broadcasting), Munich.

For more information please email:

Leading Newsroom Change flyer