Skip to main content

Vadim Makarenko

Media reporter, Gazeta Wyborcza, Poland

Vadim has been a business reporter for Gazeta Wyborcza since 1999. In this largest quality daily newspaper in Poland (published by Agora) he writes news as well as feature stories on media, advertising and entertainment industries.

As the author and co-author of such series as "Welcome to America" or "Leaders and Warriors", he has interviewed and profiled various business executives and thinkers, including Mark Penn (Burson Marsteller CEO and former advisor to Hillary Clinton), Neville Isdell (former CEO of Coca-Cola), Malcolm Gladwell (writer and New Yorker reporter), Marissa Mayer (CEO of Yahoo), Joe Rospars (CEO of Blue State Digital and former head of Barack Obama's online operation), Philip G. Zimbardo and Robert Cialdini.

His work is well-recognized in the Polish media. He has been nominated several times for a Polish journalistic award - Grand Press - in explanatory reporting, feature writing and interviews.

Additionally, Vadim is an academic teacher and book author. His book "Capitalism Secret Service" ("Tajne Sluzby Kapitalizmu") focused on market research as seen by a regular consumer.

Vadim holds a Master's degree in journalism from the University of Warsaw. He has previously held a fellowship at Seoul National University.