Francesco Zaffarano

Author of 'Mapping journalism on social platforms'

Francesco Zaffarano is an experienced Italian digital journalist, currently working as senior audience editor at global development platform Devex. Before this, he was editor-in-chief of Italian social media-first outlet Will Media and has covered a range of roles in social media and audience engagement for several Italian and UK newspapers.

You can find Francesco on Twitter here.

News

Rafiul Alom Rahman

Born on Facebook, The Queer Muslim Project reaches LGBTQIA+ audiences in Asia and beyond

"Since the beginning, storytelling has been at the heart of our work," says founder Rafiul Alom Rahman, who leads a small creative team.

First Facebook, now TikTok: how Geopop built a 7 million-strong community with science explainers

"Our biggest asset is our community," says Italian geologist and Geopop founder Andrea Moccia.

Diana Filimon

How this Romanian news brand is reaching young audiences on Instagram and TikTok

"We realised there was a huge gap in how young Romanians read the news," says 'Gen, știri' co-founder Diana Filimon.

Ashley Dye.

How The Marshall Project uses Reddit to reach new, underserved audiences

Audience director Ashley Dye explains how this outlet, whose main focus is reporting on criminal justice, is using this platform.

Pavan Mahal.

How Insider engaged its audience through LinkedIn’s new audio events

Audience editor Pavan Mahal talks through Insider’s year-long beta-testing of LinkedIn’s new feature.

Aaron Coultate

How 'The Economist' managed to reach 2.7m subscribers with its first newsletter on LinkedIn

Head of Newsletters Aaron Coultate explains how the London-based magazine launched its first newsletter on the platform.

How Germany’s public broadcaster uses TikTok to engage with younger audiences

Deutsche Welle’s Johanna Rüdiger discusses DW Berlin Fresh, the broadcaster's first TikTok account, which mixes news, lifestyle and culture.

A portrait photograph of Enrique Anarte with a city canal in the background.

How the first impartial LGBTQ+ news brand gathered almost 140,000 followers on TikTok

Journalist and creator Enrique Anarte explains the rationale behind Openly, the Thomson Reuters Foundation’s LGBTQ+ news brand.

Ac2ality's founders sitting on a yellow sofa.

How a Spanish startup became the second biggest European news publisher on TikTok

Co-founder Daniela McArena explains how Ac2ality’s four-people team creates engaging news videos and how it makes money from them.

Alina Živanović

How RFE/RL avoids censorship by reaching audiences on Telegram in Russia and Iran

Digital Strategy Manager Alina Živanović explains how her outlet runs 30 channels to engage with users in authoritarian countries.

Before the attack on Brazil's Capitol, Lupa was already debunking lies on TikTok

Head of Product Marcela Duarte explains the thinking behind the strategy of her news site on this visual platform and beyond.