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Reports

Journalism, Media and Technology Trends and Predictions 2018

DOI: 10.60625/risj-bys6-qs47

This report by Nic Newman looks ahead at the trends in media and technology that will shape the news industry in 2018. This will be a critical year for the relationship between publishers and platforms, as companies like Google and Facebook fight a rising tide of criticism about their impact on society – and on journalism. News business models are shifting from advertising towards subscription and other forms of reader payment. 2018 will also see a renewed focus on data – as the ability to collect, process, and use it effectively proves a key differentiator. Media companies will be actively moving customers from the ‘anonymous to the known’ so they can develop more loyal relationships and prepare for an era of more personalised services. The era of Artificial Intelligence will bring new opportunities for creativity and for efficiency – but also for greater misinformation and manipulation.

Meet the authors

Nic Newman

Nic Newman is a journalist and digital strategist who played a key role in shaping the BBC's internet services over more than a decade. He was a founding member of the BBC News Website, leading international coverage as World Editor (1997-2001). As... Read more about Nic Newman