Social media is real and here to stay
02 Oct 2009
The news last week that the Prime Minister's wife, Sarah Brown, has more Twitter devotees than Stephen Fry, is a further reminder of the onward march of social media. Politicians, entertainers, marketers and captains of industry are just some of those waking up to the potential of social media in transforming the way they relate to voters, fans and consumers. But where does all this leave the traditional media organisation? Disintermediated? Bypassed? Stripped of all power and influence?
