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Anita Zielina

Digital Innovation Strategist

Anita Zielina is an experienced digital media executive with a focus on digital transformation, change processes and innovation management. Her last role was as Chief Product Officer and member of the management board at Neue Zürcher Zeitung Media Group in Zurich, Switzerland, where she was responsible for all digital products. Before that, she held leadership roles as digital editor and deputy Editor-in-Chief at STERN, the German weekly news magazine published by Gruner+Jahr in Hamburg, Germany, and worked as a reporter and editor at the newspaper DER STANDARD and its digital platform in Vienna, Austria.

In 2012, Anita was the first Austrian journalist selected for the fully funded one-year Knight Journalism Fellowship at Stanford University, Palo Alto, California, dedicated to entrepreneurship, innovation and leadership in journalism. There, she did research on innovation management in media and user engagement. Anita holds an Executive MBA from INSEAD in Fontainebleau, France and a Master in Law from Vienna University.

Her work at the Reuters Institute will focus on change management and digital transformation in news organisations. She is particularly interested in the leadership skills that are conducive to implementing this change.