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The coldest story ever told: Kanye and the Up Next algorithm

Caithlin Mercer, Managing Editor, Yahoo! UK
2:00pm, Wednesday 23 January 2019
E P Abraham Lecture Theatre, Green Templeton College

Caithlin Mercer is managing editor at Yahoo UK where she works with data and content partners to help inform original content plans on the site’s News, Sport, Finance and Style verticals.

She has taken on special editorial projects at Yahoo – such as global news editor for the award-winning Yahoo News Digest app – and has adapted new software to cover international news events like the death of Nelson Mandela and the Oscar Pistorius trial, most recently exploring live streaming and video formats to present London Fashion Week.

Caithlin was a Journalist Fellow at the Reuters Institute where she produced a paper exploring Kanye West's very public attempt to educate himself through social media.