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Indian Newspapers' Digital Transition

This report examines the digital transition underway at three leading newspapers in India, the Dainik Jagran in Hindi, English-language Hindustan Times, and Malayala Manorama in Malayalam.

This report examines the digital transition underway at three leading newspapers in India, the Dainik Jagran in Hindi, English-language Hindustan Times, and Malayala Manorama in Malayalam. Our focus is on how they are changing their newsroom organisation and journalistic work to expand their digital presence and adapt to a changing media environment.

The  background  for  the  report  is  the  rapid  and  continued  growth  in   digital  media  use  in  India.  Especially  since  2010,  internet  use  has  grown  at  an  explosive  pace,  driven  by  the  spread  of  mobile  web  access,  also  outside  large  urban  areas  and  the  more  affluent  and  highly  educated  English-­‐‑language  minority  that  have  historically  represented  a  large  part  of  India’s  internet users. 

With  this  growth  has come  a  perceptible  shift  of  audience  attention  and  advertising  investment  away  from  legacy  media  like  print  and  television  and  towards  digital  media.  This  shift  has  been  accompanied  by  the  launch  of  a  number  of  new  digital  media  start‑ups  in  India  and, especially,  the  growing  role  of  large  international  technology  companies  investing  in  the  Indian  market.