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Practice of Journalism

Getting Engaged? The Relationship between Traditional, New Media, and the Electorate during the 2015 UK General Election

With the growth of social media platforms like Facebook and Twitter since 2010, and the arrival of new ones, and with the main parties embracing digital campaigning, 2015 was set to be the first "social media election". The traditional media also had big digital plans - both to engage disenchanted voters and grab crucial audience share. So did we engage? How did the media spark that engagement and what was the impact on the election turnout and outcome? Former political spin doctor and PR thought leader Colin Byrne finds much "sound and fury" but questions real impact on the election result.