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Online Journalism

Digital Journalism Start-Ups in India

In this report, we analyse six examples of digital journalism start-ups developing new editorial priorities, distribution strategies, and funding models for an increasingly digital Indian media environment.

In this report, we analyse six examples of digital journalism start-ups developing new editorial priorities, distribution strategies, and funding models for an increasingly digital Indian media environment. The start-ups we examine here are examples of how Indian journalists, technologists, and entrepreneurs are working to develop different content-based (the Quint, Scroll), aggregation-based (InShorts, DailyHunt), or non-profit (The Wire, Khabar Lahariya) models for doing journalism fit for a digital India. Based on interviews with people involved in these starts-ups, and with others working in and around digital journalism in India, as well as material from news coverage, academic research, and industry publications, we show that—(1) the rapid growth in internet use and digital advertising has been accompanied by a large number of new start-ups, (2) they are developing distinct content and mobile-first and social-first approaches to distribution, and (3) facing strong competition from both legacy media and large international technology companies when it comes to building a sustainable business.