Country and market data MarketArgentinaAustraliaBrazilCanadaColombiaCzech RepublicFranceGermanyIndiaIndonesiaJapanKenyaMexicoNetherlandsNigeriaNorwayPhilippinesPolandSouth AfricaSouth KoreaSpainThailandUnited KingdomUnited States Europe United Kingdom Traditional brands play a significant role with many of the most named individuals in social media working directly or indirectly for one of the UK’s national news organisations. France News creators and influencers play a smaller role in France than many other countries, with more attention for news brands. Germany ews influencers have limited impact in Germany with just a few hundred individuals named by respondents, many of whom work for mainstream media brands. Load More Americas United States How audiences engage with news creators and influencers in the United States Canada US commentators dominate the Canadian lists alongside a small number of home-grown personalities such as Jordan Peterson, mostly from the political right. Argentina Traditional news brands still play a strong role in Argentina, with many of the most mentioned individuals in our survey working for legacy outlets Load More Asia-Pacific India Cheap mobile data, rising smartphone and social media use, combined with the large potential audience help to explain the popularity of news creators. Indonesia Indonesians have embraced social media to a significant extent across a range of content genres including news, lifestyle, entertainment, and religion. Japan Japan has a relatively low adoption of social media and partly as a result we find a low number of mentions for individuals such as creators and journalists. Load More Africa South Africa Despite the widespread use of social media for news, follower counts and mentions for home-grown news creators in South Africa are lower than in many other countries. Nigeria Nigerian news creators are a mix of independent creators and activists and prominent hosts from TV and radio. Kenya Kenyans use a wide variety of social networks, with news and politics a key part of the diet along with lifestyle, comedy, religion, and other genres.
United Kingdom Traditional brands play a significant role with many of the most named individuals in social media working directly or indirectly for one of the UK’s national news organisations.
France News creators and influencers play a smaller role in France than many other countries, with more attention for news brands.
Germany ews influencers have limited impact in Germany with just a few hundred individuals named by respondents, many of whom work for mainstream media brands.
Canada US commentators dominate the Canadian lists alongside a small number of home-grown personalities such as Jordan Peterson, mostly from the political right.
Argentina Traditional news brands still play a strong role in Argentina, with many of the most mentioned individuals in our survey working for legacy outlets
India Cheap mobile data, rising smartphone and social media use, combined with the large potential audience help to explain the popularity of news creators.
Indonesia Indonesians have embraced social media to a significant extent across a range of content genres including news, lifestyle, entertainment, and religion.
Japan Japan has a relatively low adoption of social media and partly as a result we find a low number of mentions for individuals such as creators and journalists.
South Africa Despite the widespread use of social media for news, follower counts and mentions for home-grown news creators in South Africa are lower than in many other countries.
Nigeria Nigerian news creators are a mix of independent creators and activists and prominent hosts from TV and radio.
Kenya Kenyans use a wide variety of social networks, with news and politics a key part of the diet along with lifestyle, comedy, religion, and other genres.
