Country and market data MarketArgentinaAustraliaBrazilCanadaColombiaCzech RepublicFranceGermanyIndiaIndonesiaJapanKenyaMexicoNetherlandsNigeriaNorwayPhilippinesPolandSouth AfricaSouth KoreaSpainThailandUnited KingdomUnited States Europe Netherlands The list of individuals and creators associated with news in the Netherlands is extremely sparse and mostly populated by journalists or authors who are associated with traditional media brands. Norway Our data suggest that there are relatively few Norwegian creators or influencers focusing on news specifically. Spain The list of frequently named individuals is split between established TV and radio hosts using social media to expand their presence, politicians and political commentators, and younger creators connecting with their peers. Load More Americas Brazil News creators and influencers play a much bigger role in Brazil overall than most other countries in this study. Colombia Social media news consumption in Colombia combines legacy journalists and digital-first creators. Mexico Traditional news brands remain highly influential in Mexico, which ranks third in attention to legacy media and journalists on social media platforms. Asia-Pacific South Korea Creator and journalist news content in South Korea is heavily focused on YouTube and includes both live streams and on-demand content. Thailand Social media is widely used for news in Thailand and combined with low data costs this has encouraged heavy use of networks such as Facebook, YouTube, and LINE. Australia Domestic Australian news brands are widely accessed in social media networks with more than twice as many mentions overall when compared with individual creators or journalists. Load More Africa
Netherlands The list of individuals and creators associated with news in the Netherlands is extremely sparse and mostly populated by journalists or authors who are associated with traditional media brands.
Norway Our data suggest that there are relatively few Norwegian creators or influencers focusing on news specifically.
Spain The list of frequently named individuals is split between established TV and radio hosts using social media to expand their presence, politicians and political commentators, and younger creators connecting with their peers.
Brazil News creators and influencers play a much bigger role in Brazil overall than most other countries in this study.
Colombia Social media news consumption in Colombia combines legacy journalists and digital-first creators.
Mexico Traditional news brands remain highly influential in Mexico, which ranks third in attention to legacy media and journalists on social media platforms.
South Korea Creator and journalist news content in South Korea is heavily focused on YouTube and includes both live streams and on-demand content.
Thailand Social media is widely used for news in Thailand and combined with low data costs this has encouraged heavy use of networks such as Facebook, YouTube, and LINE.
Australia Domestic Australian news brands are widely accessed in social media networks with more than twice as many mentions overall when compared with individual creators or journalists.
