Overview
This report, authored by Nic Newman, Amy Ross Arguedas, Mitali Mukherjee and Richard Fletcher and published in October 2025, shows how the trend towards news influencers is developing in 24 countries. Using an audience-based approach, we identify countries where influencers are having the biggest (and smallest) impact as well as some of the most important individuals.
We also provide an emerging typology or categorisation of news creators, while recognising the inherent difficulties in this process given the diversity of styles, overlapping approaches, and broad range of content. | Start reading the report
How we approached our research
A brief explanation of how we approached this piece of research and how we measured news creators and influencers for this report.
An overview of the news creator space
Check out our typology of news influencers and how this phenomenon compares across different countries.
One important finding
The vast majority (85%) of the top 15 individuals mentioned in each country are men. This is especially true for political commentary.
Our country-based analysis
Read our country pages, which include tables of the top individuals mentioned as well as context on them.
Explore data from your country
North America
Latin America
Asia Pacific
Europe
Africa
Register for an exclusive Reuters webinar on Thursday 30 October at 14:00 GMT. Speakers include lead author Nic Newman, the Institute's director, Mitali Mukherjee, and news influencers Mosheh Oinounou, Akash Banerjee and Emilio Doménech.
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