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Federica Cherubini

media consultant

Federica is a media consultant, based in London. She is part of the Digital News Project team at the Reuters Institute for the Study of Journalism, whose series of research projects focuses on examining and sharing industry’s best practices.

With then Director of Research Rasmus Kleis Nielsen she authored the report "Editorial analytics: how news media are developing and using audience data and metrics". She also works for the World Association of Newspapers and News Publishers (WAN-IFRA) as a programme manager for editorial conferences and on various projects exploring the future of journalism and newsrooms around the world.