Harnessing the Power of Big Data for Media conference 2014
While 2013 was the year of Big Data hype, 2014 is shaping up to be the year of Big Data success stories for media companies.The second annual Big Data for Media conference, organised by the Reuters Institute and World Newsmedia Network, explored the most impressive Big Data case studies, and the nuts-and-bolts approaches to Big Data strategies and implementation on the journalism and business sides of media companies.
The conference included several general sessions and two break-out tracks: Journalism/Content and Business/Revenue. Including Keynotes from Matt Keylock, Global Head of Data for dunnhumby and Jimmy Maymann, CEO of Huffington Post.
Please check out our Storify to see a snapshot of the day’s proceedings or the live blog from the day bigdatamedia.blogspot.co.uk