Going Digital. A Roadmap for Organisational Transformation: Lucy Kueng
Lucy Kueng, Google Digital News Senior Research Fellow at the Reuters Institute gives a talk about a new research report 'Going Digital. A Roadmap for Organisational Transformation'. Introduction by Madhav Chinnappa, Director of Strategic Relations at Google UK.
'Legacy media need to put as much emphasis on transforming their organisations as they do transforming their content' - this is the premise underlying ‘Going Digital. A Roadmap for Organisational Transformation’.
How are media firms approaching the challenges of increasing agility, merging the cultures of journalism and tech, and handling the ceaseless stream of ‘shiny new things’, ranging from AR to Alexa? When should they learn from Silicon Valley, and when should they turn away?
Through deep research at companies including The Washington Post, Axel Springer, Schibsted, Vox, the Financial Times, The New York Times, The Economist, Le Monde, El Pais, Dagens Nyheter and The Guardian, this report identifies best practice in organisational transformation. Combining themes such as agility, strategy, culture management, the integration of tech and leadership, it presents a roadmap for change in the face of digital disruption.
Listen to the full lively discussion between Tom Standage, Deputy Editor and Head of Digital Strategy (The Economist), Chris Moran, Editor strategic projects (The Guardian) and Renée Kaplan, Head of Audience Engagement (Financial Times). Moderated by David Levy, the Reuters Institute Director.