Big Data for Media
News and media companies are rapidly developing “Big Data” strategies to effectively use the growing amount of user data available from Internet and mobile communications. Most are overwhelmed by the amount of data and struggling to create strategies and techniques to improve data analysis and its application for editorial and business uses.
This report, the result of a two-year study at the Reuters Institute, explores the opportunities and challenges of big data and best practices that are emerging in media and other digital firms. It includes case studies from companies such as Huffington Post, BuzzFeed, the Financial Times, and CNN that reveal different ways to utilise data and why it becomes a powerful tool in managing engagements with audiences.