Heini Maksimainen is a Finnish freelance journalist who specialises in health and wellbeing journalism. She's been working in journalism since 2006 as a writer and sub-editor.
Before she started freelancing in 2015, she worked for Finland’s leading women’s magazines, such as Me Naiset and Trendi, and main national newspaper, Helsingin Sanomat.
Currently she writes for several Finnish magazines and newspapers including Helsingin Sanomat, Trendi, Elle, Fit, Sport, Meidän Perhe, Voi Hyvin, Kotiliesi and Kotivinkki. Maksimainen started her career as a news journalist but quickly found her passion in feature writing.
Maksimainen holds a master's degree in journalism and mass communication studies from the University of Tampere. She has also studied in the Sookmyung Women's University in South Korea.
Eat butter. Don’t eat butter. Sitting down kills you. Or it doesn’t. This is what modern health journalism has become. Such contradictions are partly explained by traditional journalistic practices. If old practices produce bad journalism, it’s time to renew them.
The objective of this study is to develop a model for solving the problems of traditional health journalism and creating increasingly transparent articles. How could the reader get a better idea of the journalistic process behind the article? What are the affiliations of the experts interviewed? What is the broader discussion context and what is the significance of the topic when seen from a wider perspective?