Public Relations: The Master Now
After a century in which public relations needed journalism because journalists were the main gatekeepers of news and information, the internet and social media have now empowered the PR trade and freed it from subservience to the news media.
What does this mean for the future of journalism, and the future of the public interest?
This public event was organised by the RSA in association with the Reuters Institute, and launched John Lloyd and Laura Toogood's publication Journalism and PR: News Media and Public Relations in the Digital Age.
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